Toyota debuts 2 completely-owned marketing firms

Posted on Thursday, 30 July 2009 , 11:07:23 byEmil

Filed under toyotadebutownedmarketingToyota

Toyota debuts 2 completely-owned marketing firms

Toyota Motor Corp plans 2 completely owned subsidiary handling the carmaker’s advertising and marketing abroad and at home. This move helps Toyota tailor the marketing better to its autos to the local markets.

The firms, unnamed yet, will start operations next year in January. 'The new companies are being created by TMC as two separate entities so that tasks can become more specialized and functions enhanced, and so that genchi genbutsu marketing activities can be advanced, with a focus on customer-centered activities' Toyota stated.

Both firms will be managed by Akio Toyoda - Toyota President and a newly Toyota retiree - Hiroshi Takada. 'In addition, the aim is to carry out marketing activities that also bear in mind ways to contribute to TMC’s product development and sales innovation by promptly and accurately gauging the needs of customers and then providing prompt feedback to TMC'.