Study shows that American auto shoppers would become open to Indian, Chinese brands

Posted on Friday, 31 July 2009 , 06:07:27 byEmil

Filed under studyaamericau.s.shopperindiachinaNoneTata Motors

Study shows that American auto shoppers would become open to Indian, Chinese brands

A study lead by AutoPacific shows that 15 % of new auto clients in America said they consider acquiring their next car from China; 11 % affirmed that they consider getting it from India. This compares to 16 % who affirmed they would get a car from Korea

'As Hyundai and Kia have been on the American scene for decades now, it’s surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands' said George Peterson, the president of automotive research company AutoPacific and the author of this study. 'However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too?'

This study, named 'Opportunity for Chinese and Indian Brands in the USA' has is base on a national survey - over 30,000 all-new vehicle and truck customers.

Peterson affirmed that most of the people considering an Indian or Chinese auto 'tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions'.