Fiat is the new owner of Bertone

Posted on Sunday, 9 August 2009 , 18:08:02 byEmil

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Fiat is the new owner of Bertone

The Fiat Group is one of the strongest automobile groups on the market. It has maybe the most complete range of models. Fiat has an entire range of budget cars, with models like Bravo or the Grande Punto being some of the best sold of the brand. Alfa Romeo covers a segment of customers that want a car that has a soul, a car that looks absolutely fabulous, both inside and out. A car that makes you feel alive. With cars like the MiTo, 159 and others, Alfa Romeo is a great brand. Then there is Lancia. Lancia has been lately a little left aside, but the Ypsilon is maybe the most luxurious car in its class. Maserati has made some great models for the customers with loads of money. The Quattroporte for example is a limousine with a Ferrari engine, fabulous. Ferrari is maybe the best sports car brand in the world, a brand that expresses emotions and pure speed. Now, the Fiat Group just got bigger.

The offer made by the Italian Fiat Group in order to purchase the Bertone company has been accepted. The Italian group is obliged by the terms of the contract to invest no less than 215.9 million dollars over the next three years in the Bertone company. Bertone is extremely famous in the history of automobiles thanks to their work done at some classic cars like the Lamborghini Miura. The design wing of the Bertone company will remain under the Bertone family control and the operations will remain the same. The Fiat Group actually bought just the manufacturing operation rights. They will probably make the best out of the Bertone acquisition and will get access to the production facility of the company in Turin.

Sergio Marchione, Fiat`s CEO, said that they will make a couple of niche vehicles at Bertone`s production facility, but did not mention the name of the vehicles. Still, he did say that the cars that will be build there will be sold in North America and Europe. Bertone is the oldest Italian contract manufacturer, being founded in 1912.