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Daihatsu Mira Cocoa released

19th of August 2009

Daihatsu has kept a low profile for quite a lot of time. I think that few people now that Daihatsu is a subsidiary of the Toyota Motor Company, the largest automaker group in the world. Now, the Japanese automaker has launched a car that will compete in the mini segment of automobiles. The name of the new Daihatsu creation is Mira Cocoa. Well, the Mira Cocoa, as the name itself suggests, will have the women category as a main target.

Representatives of the Daihatsu automaker have stated that ``The name Cocoa was chosen to express the fact that the car offers passengers the comfortable feeling and relaxed atmosphere that one gets from drinking cocoa``. I am not a marketing specialist, but really, this statement sounds just silly. Why ``the comfortable feeling and relaxed atmosphere that one gets from drinking cocoa`` and not tea or coffee? Maybe a lot of people just do not like cocoa and would rather drink a cup of tea or coffee, or maybe even a beer. And really, is the favorite drink of women cocoa? I think that Daihatsu should start looking for some good marketing specialists, because their own ones did a lousy job with this nametag and especially the explanation.

The Daihatsu Mira Cocoa is a five door mini that is currently available only on the Japanese market. The female targeting car gets its power from a 660 cc three cylinder engine that has an output of 58 horsepower and 65 Nm of torque. The engine will be mated to a choice of either a four speed automatic gearbox or a CVT transmission. As with the vast majority of the Japanese domestic market automobiles, the Daihatsu Mira Cocoa comes with either an all wheel drive or a front wheel drive. The Japanese automaker has a sales target of 3000 units per month on the Japanese market. The price of the Daihatsu Mira Cocoa varies depending on the features chosen from one million yen or an equivalent of 7500 euros and 1.340.000 yens or the equivalent of 10.000 euros excluding taxes.

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