The Italian automaker Fiat has created a huge replica of their 500C model. This is quite ironic, to make such a huge replica to such a small car. Leaving the irony aside, the huge Fiat 500C replica is destined to promote the mini segment car in a number of European cities during a tour organized by the Italian automaker. The sky is projected on to the inner lining of the gigantic Fiat 500`s roof, trying to recreate the idea of a clear sky and complete freedom on the road.
If you live in London, then you are in luck. The gigantic Fiat 500C will be exhibited in London during the 28th of August and the 2nd of September. The event that will host the gigantic Fiat 500C will be named ``The Big Smile``. The exact location where the British people will be able to see this huge replica is a special venue called Parklife, on Oxford Street, London.
Elena Bernardelli, marketing director of the Fiat Group Automobiles UK, has stated that ``We are taking the Big Smile to one of the busiest areas of London and I am looking forward to bringing our special brand of fun to this wonderful city``. She continued by saying that ``The huge Fiat 500C, and the whole event will create a great atmosphere and we`re anticipating six very happy days ahead``.
I think that this is a great marketing idea the people of Fiat had an through this type of promoting I am sure that they will be able to raise the sale figures of their model, the Fiat 500C.
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