A survey commissioned Harley-Davidson made recently, showed that women and men share a few riding reasons, as 4 out of 5 male and female riders said that learning how to run a motorcycle really changed their existence.
'This survey confirms what we've been hearing for years, that women and men both are seeking the freedom and adventure the sport of motorcycling can offer' affirmed Women's Outreach Manager for Harley-Davidson Motor Company, Leslie Prevish. 'That said, while men and women ride for many of the same reasons, the survey did confirm that a large percentage of women riders feel the sense of empowerment, strength and increased confidence'.
The survey reports that 77 % male and 67 % female riders affirmed that riding raised the adventure and freedom on their lives, plus over 75 % stated that those reasons still motivates them.
'I can't even begin to quantify how much my life has changed for the better since I started riding a motorcycle' stated Jennifer Thorne, rider for almost 6 years. 'I love the sense of freedom and adventure I feel when I get in the saddle of my motorcycle. I'm also more confident and appreciative of everything around me -- I only wish I could have started riding earlier in life'.
Harley-Davidson sells to women over 11 % of its all-new motorcycles, that's 8% raise in the last ten years. The Motor Company made Share Your Spark: A Guide to Mentoring, tool wrap with info on being a resource, support system for others on their motorcycling trip.
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