The South Korean automaker Kia has announced the launch of a subtly revised 2010 Kia Lotze. Few people know that the Kia Optima is called Magentis in Europe and Lotze in South Korea. This announcement comes after last year Kia has revised quite seriously the Optima/Magentis/Lotze sedan. From what we can see in the pictures below the 2010 Kia Optima /Magentis/Lotze has some new features like newly designed 17 inch alloy wheels, a new mesh grille, black treatment for the lower part of the rear bumper, dark headlamps and new LED taillights.
Moving on towards the inside of the South Korean sedan, we can see new trim options available and a couple of new features. Kia has announced that the Lotze will not be getting any mechanical upgrades and will get its power from the same range of engines that include a 2.0 liter four cylinder engine that has an output of 163 HP and a 2.4 liter four cylinder engine that has an output of 179 HP.
From what it seems, the 2010 Kia Lotze is available for ordering in South Korea. Until now, it is not certain if there are going to be updated versions of the Optima and Magentis for the North American respectively the European market.
I think that this is a very weird yet effective strategy to name the same car in three different ways, according to the market it is up for sale. I am sure that the three names have been chosen after an ample study upon the impact a certain name would have to the people living in certain countries. It is clearly that the North Americans are more bound for a name like the Optima than for a name like Magentis. Still, this kind of strategy could create confusions amongst the owners from different continents of the car.
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