Giant Fiat 500C finally arrives to London

Posted on Monday, 31 August 2009 , 19:08:21 byEmil

Filed under 500c500convertiblefiatlondonhugegiantFiat

Giant Fiat 500C finally arrives to London

We told you a couple of weeks ago that the Italian automaker Fiat had a great idea to promote their latest model, the Fiat 500C . The marketing idea the people at Ferrari had implied the construction of a huge Fiat 500C that would be taken to the biggest European countries in order to promote the Fiat 500C. Now, the five times bigger than normal Fiat 500C had arrived in the center of London. We can not say that it has opened its doors, but rather its wheel arches to the public. The grand opening took place on Friday, as Fiat is seriously making efforts to conquer the UK auto market. The exact location of the huge Fiat 500C is the Oxford Street. Visitors that live or are visiting London can see the giant Fiat 500C every day until the 2nd of September until 8 PM local time.

The Fiat 500C is available on the British market with a range of engines containing a 1.3 liter diesel engine that has an output of 75 horsepower, a 1.2 liter petrol engine that has an output of 69 horsepower and a 1.4 liter petrol engine that has an output of 100 horsepower. It is important to mention that Fiat is offering the 500C in two versions, more precisely the Fiat 500C Pop and Fiat 500C Lounge. The base price tag for the Fiat 500C is of 11.300 pounds. The marketing idea that the people working for Fiat had is great, but we will have to wait and see how well it converts into the selling figures of the Fiat 500C.


Giant Fiat 500C finally arrives to London image Giant Fiat 500C finally arrives to London image
Giant Fiat 500C finally arrives to London image