Audi revised in 2009, as you know, the logo of the company celebrating the one hundredth anniversary, bringing something new to its 4 rings, a different appearance. The German firm says this brand new logo shows perfectly the key message for this firm: Vorsprung durch Technik (meaning Head Start Through Technology' ).
'As we see it, Vorsprung durch Technik is a clear promise to our customers – and an obligation for all Audi employees to render our design even more innovative, our drive systems even more efficient and our product range even more emotion-packed' says the Member of the Board - Management for Marketing-Sales - Audi AG, Peter Schwarzenbauer.
Peter Schwarzenbauer says 'Audi is the most progressive premium brand. This orientation to the future is in our genes – and in time for Audi’s 100th anniversary has consequently now become a part of our brand logo'.
Audi affirms this new logo is for all industry sectors 'from classic advertising, publications and Audi press kits to sponsorship and the Audi website'.
Audi states 'There it will add the crowning touch to the white, red and black Audi AG exhibition stand, which covers 6,000 square meters and has been designed to reflect Audi’s characteristic “terminal” architecture'.
Audi will show a few new units at the Auto Show in Frankfurt, including the S5 Sportback newly unveiled, plus an electric car - representing the 1st important step made by this German automaker in the green vehicle department.
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