Ford is ready for the small car production in India

Posted on Friday, 4 September 2009 , 08:09:11 byEmil

Filed under indiasmallproductionfordindianFord

Ford is ready for the small car production in India

Ford – the U.S. maker takes important steps towards finalizing the Indian Maraimalai Nagar plant conversion and the production beginning of the all-new small car. The vehicle will be intended for starters for the local market; Ford wants to export it as well to some other markets.

Ford Asia Pacific vice president, John Parker, said 'India's long-term significance in our strategy for this region is readily evident with the completion of this new plant. We've committed in total more than $950 million in recent years to make India one of Ford's strategic production hubs. It's a strategy built on creating great products whose appeal will reach beyond India's borders, and it's fully in line with our business objective to create volume-production centres of excellence in this region'.

Ford invested at least 500 million Dollars into fitting that factory. The facility until this moment, was making the Ford Fiesta, Ford Fusion, Ford Endeavour and Ford Ikon for local market exclusively.
Ford India's president - Michael Boneham 'This new world-class manufacturing facility is a symbol of Ford's commitment to India and our intention to compete with the best in the market. When the first new car rolls off the line, it will be a moment when Ford achieves its potential as a major player in the Indian automotive industry'.

And about the new vehicle to be made here, Ford conducts the pre-production tests, beginning rolling it off the brand new assembly lines earlier next year. 'The wait is almost over' affirmed Boneham. 'We are on target and this is a quantum leap for Ford India'.