A truck's common perception is quite far away from being related to issues on design, but this is not the desire of Volvo. The carmaker from Sweden realized it's very important to raise up from the crowd, focusing more on the trucks' visual look.
Carina Bystrom, material and color designer at Volvo Trucks says 'We lag somewhat behind the car industry in this respect, but there are clear trends in the truck industry indicating that design and color are playing an ever-larger role in the establishment of the brand'.
Volvo says, about 25% of Volvo Cars’ units are black; the buyers have 15 colors to choose from for each car. The story does changes when trucks are involved, as clients are interested more in their functionality and not on aesthetics.
Therefore, the design department of Volvo debuted around 20 metallic colors, all new in 2009 and last year too, as the firm noted big demand for the colors. On the interior as well you can see the colors, carefully selected. For example, Volvo’s trucks on the inside are dominated by gray at the moment.
Bystrom continues 'We’re looking at colors with somewhat warmer tones, creating a cosier atmosphere, but at the same time we want to retain our Scandinavian ‘feel’. For that reason, we’re not going to offer the sort of yellow-beige tones you find in American or German trucks, for example'.
Bystrom concluded 'Together with technology and product development in areas such as the environment and safety, design is one of several important ingredients for being able to deliver competitive products in the future'.
|Volvo truck sales jump 74% in May|
|Volvo plans building its concept truck by 2020|
|Volvo offers 120,000 mile warranty for chauffeur cars|
|Volvo is wearing black now. In the future it will be probably... red|
|Volvo - 80 years in the car industry|
|Renault will not acquire Volvo|
|The most fuel efficient driver was revealed by Volvo|
|About Chevrolet Corvette 2009|
|Ocean Race is being prepared by Volvo|
|Volvos FE Low Entry Cab to make its debut in June|
|Volvo Mean Green Hybrid|
|Volvo Evolve S40 Concept|
|Volvo XC60 Ocean Race|
|Volvo S60L in China|
|Latest||Cars & News|
|2018 Buick Enclave review|
|2017 Ford F-250 XLT Super Duty review|
|2015 Audi A8 L Chauffeur review|
|2015 McLaren P1 by MSO review|
|2015 Mercedes-Benz S63 AMG Coupe review|
|2020 Porsche Macan GTS comes to fill Macan S and Macan Turbo range|
|Suzuki Jimny is set to get competition from Jeep|
|Toyota Highlander will be available in petrol only or hybrid powertrain|
|Skoda Rapid facelift was unveiled in Russia|
|McLaren 620R is the limited edition street version of the 570S GT4|