A few months full of uncertainty, but after that, the JLR (Jaguar Land Rover) – the British maker decided on terminating 1 of its factories in 2014. There are 2 factories eyed for this closure, namely Castle Bromwich Jaguar, in Birmingham plus Land Rover factory, in Solihull.
The JLR CEO - David Smith was quoted by just-auto.com, saying 'This is a plan that recognizes the impact the economic collapse has had on our business, and at the same time the opportunities that lie ahead for these two great brands'.
JLR is not promising any lost jobs in the short future, due to an unions agreement. The new business plan for JLR calls additionally for 800 all-new jobs created at Halewood factory, where a Range Rover, small, based on the concept LRX, will be made.
The managing director at Land Rover - Phil Popham said 'The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned'.
Ratan Tata, JLR and Tata Motors owner, hired KPMG International - Roland Berger Strategy Consultants for some advices, solutions for JLR about how to cut the costs effectively, as the British maker does nothing, slowing down the parent company from Indian.
JLR stated 'The plan includes decisive actions to see through the next 12-18 months as markets recover and positions the company to grow and prosper in the future. It includes a new and expanded range of products and environmental technology, delivered through streamlined and competitive costs and a new manufacturing strategy'.
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