Continental, Tire Maker of the Year in UK

Posted on Tuesday, 29 September 2009 , 01:09:36 byEmil

Filed under tirestyrecontinentalschaeffler2009u.k.ntdatffaNoneTrucks-Pickups

Continental, Tire Maker of the Year in UK

Continental, tire maker was named by the NTDA (National Tire Distributors Association) tire builder of the year at the TFFA (Tire and Fast Fit Awards) 2009 edition. The maker won two prizes, the other one was the campaign award Industry Advertising, won for the campaign Great Days Out.

The tire maker stated for the press 'Continental was recognized by voters as Manufacturer of the Year for a number of reasons. From the latest generation of truck tires with industry leading fuel saving technology and innovative products such as the ContiSeal, the puncture resistant car tyre and the revolutionary CSEasy, a solid industrial tyre that can be fitted without a mounting press, Continental has a well earned reputation as a leader in tyre development'.

This campaign Great Days Out, rolled out this year in March, is great for getting the advertising awards of the campaign. Continental affirms it reached 40 % of adults featuring the ads, since the implementation; 14 million were delivered (page impressions) through the network. Continental, sadly, did not translate all these figures into models sold...

The Comntinental managing director, David Smith continued 'We are delighted that our work and efforts have been recognized by the industry. I am particularly proud of my team who work hard to push standards forward and make us the leading brand in the industry'.

The tire maker of the year, on the other side, is still battling with Schaeffler. The 2 builders will merge in the future, says the 'Project Fairplay' provision.