Concept study named TVR Artemis done by Dutch designer

Posted on Monday, 12 October 2009 , 22:10:53 byEmil

Filed under artemisconceptstudydutchdesignertvrConceptsTVR

Concept study named TVR Artemis done by Dutch designer

Design graduates represent the future of automobiles design. Every year the major automakers turn their attention towards the most important auto design academies in the search for the best graduates, hoping they will find some real talents to work for them. The Design Academy Eindhoven located in the city of Eindhoven in the country Netherlands is one of the most prestigious academies in Europe in this area. A young Dutch designer named Niels van Roij created a very futuristic piece of work for his final year project. I do not know how is the British sports car maker TVR doing nowadays, but they should turn their attention to young Niels here, as he created a concept study named TVR Artemis. The futuristic concept study is a very good looking sports car that has been designed to incorporate four in-wheel electric motors powered by fuel cells that turn hydrogen into electricity. All of this in theory, obviously. The name was not chosen randomly either. Artemis was the goddess of hunt, childbirth, virginity and fertility in the Greek mythology.

I think that the proposal is very interesting, even if it is extremely futuristic. But, what would you prefer, to read what I think about the concept study, or to read what Niels van Roij himself has to say about his work? I thought so. Without further ado, you have bellow what Niels van Roij had to say about the TVR Artemis:

``My graduation project consisted of both interior- and exterior design of an eco friendly TVR sports car, named Artemis.
The TVR history and brand identity inspired me, but it was mainly the absolutely unique design-DNA of their last models which triggered me to revitalise the TVR design language. This DNA is referred to as feminine curves. Unlike most sports car manufacturers which choose to style their cars rather muscular and aggressively, TVR was unique in their approach to automotive design in choosing for elegance and grace.
Despite the company's bankruptcy in 2006, I decided to base my project on this brand.
Feminine curves are found throughout the design of Artemis. For instance, the typical TVR slit at the door continues gracefully in the a-pillar. This three dimensional approach to shut lines can be found as well at the nose and rear end of the car. The slits hide the head- and taillights.
During the day you will see clean body work, at night unique LED signature lighting. The interior styling is executed likewise. The controls are hidden in openings in the dashboard, so the surfaces stay clean.
The power to weight ratio has always been important to TVR. The Artemis has been fitted with four electro in-hub motors, powered by hydrogen fuel cells. This solution offers low weight, because of the lack of heavy engine and fluids, and a quick acceleration because electro motors deliver instant power.
In the engine bay a spoiler system can be found, providing downforce. The air coming in at the front of the car is being directed over this spoiler. It also feeds the fuel cells and the in-hub motors for cooling``.