First store of Ducati gets opened in China

Posted on Monday, 26 October 2009 , 17:10:34 byEmil

Filed under ducatimotorcycleitalystorechinashanghaidel-torchioofficial-storeMotorsportEuropean

First store of Ducati gets opened in China

Ducati – the Italian motorcycle maker announced the inauguration that its first shop in China. Gabriele Del Torchio (the President of Ducati Motor Holding), and Cristiano Silei (the Vice President Sales at Ducati) plus Mirko Bordiga (Asia Pacific CEO of Ducati) cut the Ducati Shanghai's ribbon, making the Italian maker present officially on the market in China.

Gabriele Del Torchio - Ducati President said during the opening ceremony of the store: 'In terms of potential development, the Asian Pacific Region today represents the most dynamic and interesting area worldwide. Ducati, whose dynamic mission has always been performance excellence, had to be present with a solid structure in this part of the world'.

He said 'Last year we incorporated the regional offices in Shanghai and today we are happy and proud to announce our official presence in the Chinese market. Through our distribution network, we take on the prestigious role of 'Made in Italy' ambassadors with our motorcycles, renown all over the world for their sophisticated performance, technological innovation and winning tradition'.

Great recognition in the Chinese territory of Italian products, and big capacity motorcycles in particular, contributed to the decision of Ducati for opening the shop.

Del Torchio continued 'By opening in China, Ducati is present all over the world. The markets where our bikes are sold are now up to 80. This is not just the achievement of an important and significant number – it confirms our commitment towards the challenge we launched for the future'.

'Given the speed of Chinese economic development and growing interest towards 'Made in Italy', we are convinced this is a tremendous opportunity for Ducati. We are proud to be here in China and, with this opening, mark the start a long and constructive road ahead'.