Lancia Thesis and Chrysler 300 are Ironically Similar

Posted on Monday, 16 November 2009 , 21:11:21 byEmil

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Lancia Thesis and Chrysler 300 are Ironically Similar

It is very interesting to see what one can find when searching in some official documents released to the press. What you have below is a series of photos found in the presentation slides released by Chrysler at the unveiling of the company`s five year business plan. In the photos below we get to see a picture of Chrysler`s nifty new brochure, a family portrait of Olivier Francois, head of both Chrysler and Lancia brands amongst others. But one certain photo caught our attention. More precisely, a photo in which we can see a 2009 Chrysler 300 put next to a 2005 Lancia Thesis with the text below the photos ``CHRYSLER 2009 = LANCIA 2005`` and the text above the photos ``Ironically similar``.

Honestly, I do not understand this photo or the text comment at all. You can say about of cars that they are similar, but there is nothing ``ironically similar`` between the 2005 Lancia Thesis and the 2009 Chrysler 300. The Lancia Thesis is a retro styled classy limousine with a fine touch of common sense and refinement while the Chrysler 300 is more modern looking sedan, with a more aggressive styling. The Lancia Thesis has a main target people over 40 years old especially while the Chrysler 300 has as a main target people of ages between 20 and 40. I honestly can not see any similarities whatsoever between the Chrysler 300 and the Lancia Thesis, not even ironical similarities.

I think that the marketing people working for the Fiat Group could have been more inspired and not to make such a comparison. Maybe they have realized that they have made a mistake and will not continue a marketing campaign based on an absurd comparison.


Lancia Thesis and Chrysler 300 are Ironically Similar image Lancia Thesis and Chrysler 300 are Ironically Similar image
Lancia Thesis and Chrysler 300 are Ironically Similar image Lancia Thesis and Chrysler 300 are Ironically Similar image
Lancia Thesis and Chrysler 300 are Ironically Similar image Lancia Thesis and Chrysler 300 are Ironically Similar image