Kia Forte Koup will participate in racing series

Posted on Monday, 16 November 2009 , 13:11:23 byEmil

Filed under fortekoupracingseriesparticipatekiaKIAMotorsportAmericanSEMA

Kia Forte Koup will participate in racing series

After previously telling you about how well the South Korean automaker Hyundai is doing as they contracted a billboard in Times Square, now it is time to tell you how well is the other part of the Hyundai – Kia Automotive Group, namely Kia doing. It seems that Kia is turning its interest towards motorsports, in a time when everybody is leaving this kind of activities because of the economic crisis.

At the 2009 SEMA Show that took place in Las Vegas two weeks ago, Kia presented a racing version of their new Kia Forte Koup that will compete in the 2010 GRAND-AM KONI Sports Car Challenger Series in the Street Tuner (ST) class. Kia has joined forces with the Kinetic Group to build and campaign two Kia Forte Koup cars that will be driven by Nic Johnsson and Andy Lally. This is the first ever racing effort in the USA for Kia.

Michael Sprague, vice president of marketing, Kia Motors America, has stated that ``We researched every form of auto racing in the U.S. to find a fan base that was aligned with out target demographics, and found GRAND-AM to be the perfect fit``.

A wider variety of production based race cars from the U.S., Europe and Asia will compete against the front wheel drive Kia Forte Koup in the GRAND-AM Koni series.

For those of you who do not know, the Hyundai Kia Automotive Group is the fourth largest auto group in the world after Toyota, GM and Volkswagen, the second auto group in Asia after Toyota and the largest in South Korea. The Hyundai Kia Automotive Group was created in 1998 after the purchase of 51% of Kia Motors by Hyundai Motors.