Usually, the economical crisis is responsible for any kind of bad news in the last period of time. Still, this time the economical crisis is not to be blamed as Ford UK announced their decision to increase prices by an average of 2.7% across the vast majority of its UK range of models from all orders received after November 30, 2009. This time, the British pound is guilty for the price increase. It seems that the continuing devaluation of the British pound against the Euro (more than 30% since 2007) has caused the slight price adjustments.
A significant cost penalty caused by the drop in value of the British pound has occurred because of the fact that, excepting smaller capacity engines and the Ford Transit LCV (which are assembled in Great Britain), all the other vehicles and component parts are imported from the Euro zone.
Nigel Sharp, Managing Director of Ford of Britain, has stated that ``To combat the continuing weakness of the British pound against the Euro, Ford has reduced costs across its entire UK business, including personnel reductions in its central operation and across its dealer network``. He continued by saying that ``However, price increases are still required to maintain a viable business and to recover relative cost increases caused by the weakness of the British pound over an extended period``.
To be more precise, the Ford Focus RS and the Ford Transit 2T will have the same price as the current one. Still, the Ford Transit 1T will be more expensive by 600 British pounds, the Ford Ranger will be more expensive by 500 British pounds, the Ford Transit Connect will be more expensive by 500 British pounds and the Ford Fiesta Van will be more expensive by 400 British pounds, to round up the commercial vehicles. In the same time, the Ford Galaxy will be more expensive by 600 British Pounds, the Ford S-MAX will be more expensive by 600 British pounds while a lot of popular passenger models, like the Ford Mondeo, the Ford Ka, the Ford Kuga, the Ford C-MAX, the Ford Fiesta and the Ford Focus will be more expensive by anything between 250 and 500 British pounds.
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