A Chinese premiere as Mercedes Benz - German automaker signed an agreement involving naming rights for the arena in Shanghai which is under construction, jointly created by Oriental Pearl Group, AEG and NBA (National Basketball Association).
This arena will be the single named-venue of Mercedes-Benz outside the German territory, ready for hosting elegant events, world-class including family entertainment, sports and performing arts in 2011.
Mercedes-Benz China CEO - Klaus Maier stated for the press 'The new Mercedes-Benz Arena will reinforce Shanghai as culturally-rich city on the world map and create a new destination of arts and lifestyle on the international stage. This reconfirms Mercedes-Benz's continued commitment to arts and cultural development in the Chinese market'.
Oriental Pearl president - Niu Weiping continued 'Mercedes-Benz is an automobile manufacturer with great vision and a strong sense of corporate social responsibility. We are delighted to work together with Mercedes-Benz and two world leaders in the entertainment and sports industry -- AEG and the NBA -- to build the new landmark of culture and lifestyle in the dynamic and influential city of Shanghai'.
Created by Xian Dai Architectural Design Group, the arena features 18,000 seats, becoming the most high-tech venue in the area. Including 82 suites – luxury ones, VIP Clubs, beverage, food options, and quality acoustics, lighting and stage-systems.
Weiping added 'This world-class arena will be not only the pride of Shanghai, but also the pride of China and our joint efforts will create a new benchmark in long-term cooperation and venue management in China'.
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