2011 Kia Sorento to be presented on New Year`s Eve at Times Square

Posted on Wednesday, 9 December 2009 , 12:12:14 byEmil

Filed under sorento2011presentednew-yorknew-yearevetimes-squarekiaKIASUVCrossovers/CUVs

2011 Kia Sorento to be presented on New Year`s Eve at Times Square

Kia has announced that they have secured a 60 by 40 foot billboard showcasing the 2011 Kia Sorento at the intersection of Broadway and Seventh Avenue in Times Square. The new advertisement will become visible when the famed ball drops on New Year`s Eve. This comes after Hyundai previously secured another Times Square billboard in Manhattan as part of the outdoor campaign of the South Korean automaker.

Michael Sprague, vice president of marketing, Kia Motors America, has stated that ``From tourists and theatergoers to the New Year`s Eve ball drop, million of people from all over the world will get their first glimpse of the all new Sorento, the latest chapter in Kia`s design led brand transformation``. He continued by saying that ``Kia Motors` U.S. market share is growing quickly, and establishing a presence in America`s most iconic advertising venue is a natural fit for the first Kia vehicle to be built on U.S. soil``.

The 2011 Kia Sorento will also be the ``Official Vehicle of the NBA`` for the current basketball season. The fact that a Kia car is the official vehicle of the NBA and that the South Korean automaker is also advertising their products on a billboard in Times Square mean that Kia is getting more and more important on the world auto market in general and the North American market in particular. The Hyundai-Kia Group seems to be getting a bigger piece of the auto industry year after year. Still, this is perfectly justified, as the new generation of Hyundai and Kia models look really great and they can clearly compete against more expensive European and Japanese cars.