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Order book for 2011 Ford Fiesta opened

11th of December 2009

Ford is hurrying up with their plans for the new 2011 Ford Fiesta for the North American market. Thus, the North American division of Ford has started accepting orders for the 2011 Ford Fiesta. Obviously, pricing details have been made available. Thus, the 2011 Ford Fiesta will have a base price of 13.995 dollars for the entry level version while the top of the range version will have a starting price of 17.795 dollars. To be more precise, for 13.995 the buyer will get a Ford Fiesta SE four door sedan with a manual transmission while for 17.795 dollars the customer will get a Ford Fiesta SES five door hatchback. This is interesting because the 2011 Ford Fiesta will hit the US market only in the summer of 2010, so there is still a lot of time until then.

The 2011 Ford Fiesta will get a standard five speed manual gearbox or, optionally, a six speed dual clutch automatic transmission as well as a 1.6 liter four cylinder engine capable of developing 119 horsepower. The people who choose to take a reservation for a 2011 Ford Fiesta , with no obligation to purchase or put any money down, will get a SYNC system with navigation and a premium sound system for their new Ford Fiesta when their car will be delivered. According to Ford, they will be accepting reservations for the 2011 Ford Fiesta between December 3, 2009 and April 2, 2010.

I think that this is a very good marketing strategy that is being adopted by Ford. This way, everybody wins. Customers get some free extra features for their car while Ford gets to promote their vehicle a lot, with about five or six months before the actual arriving in the showrooms.

For further details, you can visit the Ford Fiesta dedicated website here

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