Ford Fiesta on premium small vehicle market

Posted on Monday, 28 December 2009 , 18:12:17 byEmil

Filed under fiestasmallfordpremiumu.s.2011-ford-fiestadohcti-vctpowershiftFordAmerican

Ford Fiesta on premium small vehicle market

Ford will launch Fiesta in America like the smallest car in the country, but the firm will use the same unit to enter in the premium small auto department too. So, the America-based maker thinks that a few new auto clients would choose for the advantages that a small car brings, benefiting from great options like Sync technology and Bluetooth.

It seems a premium Fiesta costs about 23,000 Dollars.

Jim Farley, the chief of marketing at Ford, was quoted saying 'There are people who live in downtown Boston who want to trade in their Audi A4 and still have Bluetooth and Sync technology, yet get a smaller car. They can do that'.

Fiesta - the regular version will be on sale in America next year, powered by a DOHC I-4 1.6-liter engine, making 119 horsepower top output and 109 lb-ft torque. It has Ti-VCT (Twin Independent Variable Camshaft Timing), fitted to a basic 5-speed manual transmission. The PowerShift from Ford 6-speed auto transmission it's available like option.

If you wonder about the safety, the vehicle has dual-stage 1st-row airbags, knee airbag for the driver, side curtain airbags, side airbags plus AdvanceTrac having ESC as basic. Seatbelt pretensioners, child safety locks on rear door and a system Safety Canopy available too.

Ford president at The Americas - Mark Fields said 'Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience. We plan to answer the call with Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars'.