Ford – the U.S. builder just posted its sales reports for Europe; it's number 2 in 2009, having a market share of 9.1 % for its 19 most important markets in Europe, more with 0.5 % than in 2008, being the best market share ever since 1998.
John Fleming, the CEO of Ford Europe stated for the press 'This is a great performance in a very difficult year for the European auto industry. Our achievement in growing our market share – and especially the success of the Ford Fiesta, Europe's No.2 best-selling car overall – highlights the importance of continuing to invest in new and exciting products for our customers even in the midst of the economic downturn'.
Ford sold, in 2009, 1,439,900 cars in its 19 markets in Europe, meaning a total 0.2 % increase. This growth was at a time when the whole European market had 4.8 % decline. Ford sales -year-to-date in Euro 51 area (51 states) stand at 1,654,600 cars, a 7.1 % drawback if you compare it to 2008.
Ingvar Sviggum, sales, service, marketing vice president continued saying 'While our revenue was down compared to 2008 due to the difficult market conditions, our share improvement and quality of sales were a significant positive offset. 61 percent of our new car sales were to retail customers in 2009 – This is up from 48 per cent in 2008'.
Ford has set high goals for this year, with those refreshed Ford S-MAX and Ford Galaxy, joining the Fiesta model in the sales' front lines.
Fleming said '2010 will be another tough year for the European auto industry, especially given the ending and phase-out of some of the key scrappage schemes in Western Europe. We will continue to build on our product momentum in 2010 and beyond. In fact, we're entering one of the most prolific periods of new product and technology introductions in Ford of Europe's history, with 11 new product actions this year alone'.
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