Strategic plan for Saab detailed by Spyker

Posted on Wednesday, 3 February 2010 , 14:02:19 byEmil

Filed under planbusinessstrategicdetailedspykersaabbankinvestmentloanSaabSpyker

Strategic plan for Saab detailed by Spyker

After being on the brink of shutting down, things seem to have taken a positive turn for Saab. After Spyker announced that they will be buying the Swedish automaker, everyone was relieved that a historic automaker is here to stay. Still, things are not 100% sure, as the Spyker shareholders will officially approve the purchase of Saab in a general meeting that will take place on February 12.

Until then, the Dutch automaker detailed a strategic plan for the future of Saab. Thus, Saab will continue to be positioned against other premium automakers like BMW and Audi and it will be a stand alone niche manufacturer with three to four model lines. The portfolio of the Swedish automaker will be completely refreshed over the next couple of years as Saab 9-5 X crossover model that will compete against the Audi A6 Allroad will be launched after a station wagon version of the new Saab 9-5 sedan that will be launched this summer.

Spyker said it is possible that a fourth smaller model named the Saab 9-1 to be launched in order to compete against cars like the BMW 1-Series or the Audi A3. The new Saab 9-3 will probably be launched in 2012 and will include a number of body styles, including a Saab 9-3 hatchback, a Saab 9-3 convertible, a Saab 9-3X crossover, a Saab 9-3 sport wagon as well as a sedan version. In 2011 the Swedish automaker will launch the Saab 9-4X crossover based on the Cadillac SRX.

The business plan of Spyker is to ``reduce dependency and obtain improved access to other suppliers and the co-development of unique innovations``, even though the collaboration with General Motors will continue after the selling is completed. A new sales and distribution approach in certain markets will be done in order to reenergize Saab`s current dealer network.

The European Investment Bank will give Spyker a 400 million Euro loan, guaranteed by the Swedish government in order to make things going. All the future Saab models, with the exception of the 9-4X, will be built at the factory in Trollhattan, Sweden. Spyker intends to produce and sell between 100.000 and 125.000 vehicles per year.


Strategic plan for Saab detailed by Spyker image Strategic plan for Saab detailed by Spyker image
Strategic plan for Saab detailed by Spyker image Strategic plan for Saab detailed by Spyker image
Strategic plan for Saab detailed by Spyker image Strategic plan for Saab detailed by Spyker image