Behind the scenes video of Porsche Panamera commercial

Posted on Friday, 5 February 2010 , 07:02:58 byEmil

Filed under panamerafamily-treefamilytreecommercialmakingbehindscenesporschePorsche

Behind the scenes video of Porsche Panamera commercial

Most of you probably remember the ``Family tree`` commercial for Porsche (if not, you will have the chance to see it below, too). For the shooting of the Family Tree commercial no less than 50 different Porsche models were used and the help of 22 professional drivers was needed. Actually, the commercial is meant to promote the Porsche Panamera , so in the final version the cars race around miles of tarmac, centered round the new Porsche Panamera . At the end of the commercial, the cars have splintered off to form the shape of a tree while the Porsche Panamera creates ``another bold line on the family tree``.

The Family Tree commercial was directed by Jeff Zwart of Radical Media, who is specialized in automotive ads. Mister Zwart also directed the Hyundai Genesis Coupe commercial featuring Yo-Yo Ma. Why am I telling you all this? Because even though I think the Porsche Panamera is an ugly car, the Family Tree commercial has made an impact and what we have here is a behind the scenes video at the filming of this commercial. So sit back and enjoy the following two videos.

You can watch the Family Tree commercial here

You can watch the behind the scenes video of the Family Tree commercial here


Behind the scenes video of Porsche Panamera commercial image Behind the scenes video of Porsche Panamera commercial image
Behind the scenes video of Porsche Panamera commercial image Behind the scenes video of Porsche Panamera commercial image
Behind the scenes video of Porsche Panamera commercial image Behind the scenes video of Porsche Panamera commercial image