I really like the way VAG (Volkswagen Auto Group) makes a huge event out of any little thing. They launched a special program, campaign, call it whatever you want, named Ad Personam. The Lamborghini Ad Personam is practically a program that allows customers to choose the exterior color they want, the color of the interior leather they want and so on, from a large range of colors. Wow, this is really revolutionary, no one ever did something like this before so they had to make a special campaign with a fancy name (I am being ironical, if you can not sense it).
Anyway, the Italian automaker has launched a promotional video for the Lamborghini Ad Personam program. The four minute long video shows us the large variety of colors available, including some really nice ones like Bullet Silver, Brilliant Black, Bordeaux Red or Razborblade Grey.
Practically, the Lamborghini Ad Personam program is available, for a fee, to the customers that need an extra level of exclusivity. The program has no limit, except the available cash of the customer. The Lamborghini Ad Program was launched at the 208 NAIAS (North American International Auto Show aka the Detroit Motor Show).
``Ad Personam`` is Latin for ``To the person`` and wants to offer a large range of exclusive options, including a large range of choice in stitching hue, leather tone and exterior color. Lamborghini wants to keep it clear that the Sant`Agata Bolognese, the famous Lamborghini factory, will remain the same, assembling each hand built Lamborghini like until now.
You can watch the Lamborghini Ad Personam promotional video here
|Tailor-made Lamborghini vehicles|
|The World of Lamborghini via the iTunes Store|
|Certified pre-owned program by Lamborghini|
|Lamborghini Gallardo LP570-4 Superleggera - promotional video|
|Last video teasers of 2011 Audi A1|
|Video of Audi designer talking about the interior of the A1 supermini|
|Promotional video of the Kia Forte Koup released|
|Second promotional movie of the BMW Vision EfficientDynamics launched|
|Spy Shots of Lamborghini Jota testing under deep winter|
|Lamborghini is responding to all the Estoque rumors|
|Lamborghini Aventador by Ad Personam|
|Lamborghini Huracan Affari by DMC|
|Lamborghini Murcielago LP 640 Roadster VERSACE Limited Edition|
|Lamborghini Murcielago LP640 Roadster|
|Lamborghini Aventador by DMC|
|Carbonyte Smaaart Fortwo Limo|
|Lamborghini Aventador by ASMA Design|
|Latest||Cars & News|
|2018 Buick Enclave review|
|2017 Ford F-250 XLT Super Duty review|
|2015 Audi A8 L Chauffeur review|
|2015 McLaren P1 by MSO review|
|2015 Mercedes-Benz S63 AMG Coupe review|
|2020 Porsche Macan GTS comes to fill Macan S and Macan Turbo range|
|Suzuki Jimny is set to get competition from Jeep|
|Toyota Highlander will be available in petrol only or hybrid powertrain|
|Skoda Rapid facelift was unveiled in Russia|
|McLaren 620R is the limited edition street version of the 570S GT4|