Legoland is a chain of theme parks that have as a main theme the famous Lego construction toys. Currently there are four Legoland theme parks opened around the world, including Legoland California (Carlsbad, California, USA), Legoland Deutschland (Gunzburg, Germany), Legoland Windsor (Windsor, England, United Kingdom), Legoland Billund (Billund, Denmark).
Hyundai has been an important partner of Legoland Deutschland for some time now, and recently the two parts signed a new agreement. More precisely, the South Korean automaker will provide the Legoland Deutschland theme park a total of 25 new vehicles for service and shuttle rides, including small Hyundai i10 models and the new Hyundai ix35 SUV models. The new deal also includes the branding of the toy cars used by the Legoland driving school for children aged 3 to 7 with Hyundai nametags on the sides.
Sevilay Gokkaya, Head of Marketing & PR at the Hyundai Motor group of Germany, has stated ``LEGOLAND Germany Hyundai offers a fantastic experience to place the brand products in a family environment``.
The Legoland Deutschland gets around 1.4 million visitors each year. Since 2009 the Legoland Deutschland theme park features seven areas, including Land of the Pirates, Adventure Land, Knights Kingdom, LEGO City, LEGO X-treme, Miniland and Imagination Center. Lego Deutschland opened its gates for the first time back in 2002.
It is interesting how Hyundai manages to get in the center of attention. They have billboards in Times Square and now they are the main partner of Legoland Deutschland. What`s next? Disneyland? They already are the most important partner for the World Cup, so that is covered too. Great marketing and advertising done by Hyundai in my opinion.
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