At the beginning of this month, Fiat Professional UK, the firm’s British commercial car arm, will debut an all-new marketing campaign, under the name 'The Fleet', forming in a comedy series of 10 episodes.
The firm announces now it will bring the company (fictitious one) that's starring on the series to the Commercial Vehicles Operators Show this year, between 13 – 15 of April, in Birmingham. The visitors of this event really feel the action.
Fiat Professional will show off 6 vans, all finished up in white, having Lightfoot Logistics blue logo. This Lightfoot Logistics is the campaign's company that manages the sitcom fleet.
The full line-up of Fiat commercial Vehicles will future a Grande Punto Van, unit powered by a 1.3 liter 75 hp diesel engine, Fiorino Cargo with the same model, a Doblo Cargo having the 1.3 liter 90 hp diesel power factory, a long wheelbase Doblo Cargo variant powered by a 2.0 liter 135 hp diesel engine, a Scudo with the 1.6 liter 90 hp diesel model plus a extra long Ducato Maxi using a 3.0 liter 160 hp diesel power factory.
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