Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.
The film features Lexus' newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise), as he follows the directions of the person riding beside him… the consumer.
"Dark Ride" combines film and gaming, and creates a virtual test drive where the consumer guides the film's driver through a series of adventures. Consumers will get to insert themselves into the film, sitting beside "Tony" (Reedus), and navigating while he drives the CT 200h from the Nevada desert to a Los Angeles safehouse and protects it from a variety of enemies who wish to get their hands on the new prototype.
Consumers can insert their own likeness (via a Webcam or profile pic), record their own dialogue lines, control the camera movement and POV, and make decisions that alter the path of the film so new situations arise each time.
The all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 and will be powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology.
The film is released online at www.lexusdarkride.com along with the trailer for the film.
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