Nissan North America names new marketing chief

Posted on Sunday, 23 May 2010 , 04:05:53 byAlina

Filed under north-americaamericamarketingchiefmarketing-chiefnissanNissan

Nissan North America names new marketing chief

Nissan North America, Inc. (NNA) announced that Jon Brancheau has been named vice president, Marketing, Nissan Division, effective immediately. He replaces Joel Ewanick, who spent six weeks at Nissan before leaving to become the marketing chief at General Motors Co. two weeks ago.

Jon Brancheau will lead the Nissan brand's marketing activities in the United States, including marketing communications, C&I, pricing and product management.

"I'm excited to lead Nissan's Marketing team as we have the opportunity for sustainable and predictable growth based on the strength of our product," said Brancheau.

Brancheau brings 26 years of automotive sales and marketing experience to his new assignment. His career at General Motors began in 1984 with GM's Cadillac division. In 1999, he was promoted to director of Marketing for GM's Service and Parts Organization overseeing the GM Goodwrench and AC Delco brands. In 2003, Brancheau was appointed vice president of Marketing for Saab Cars USA and subsequently promoted to director of Marketing for Cadillac. In 2008 he joined Nissan.

"Jon Brancheau's work at Infiniti has demonstrated that he can effectively lead a Marketing organization through a critical launch cycle," said Brian Carolin, senior vice president, Sales & Marketing - Nissan North America.