Scion today launched a new online competition, Unlock the tC Road Trip, an eight-week interactive online and real-world competition designed to launch the next-generation 2011 tC and give consumers a fun and easy way to get to know the new sports coupe and Scion culture.

The game begins on June 1 at www.UnlockthetC.com with daily instant prizes leading to the real-world event where four finalists will be flown to Los Angeles and compete against one another for the chance to win a tC. There are 140 daily instant-win prizes including Scion limited edition FLip MinoHD camcorders (60 min.), Slingbox SOLOs, X-mini Capsule Speakers (2), Numark TTUSB Turntables with USB, Nintendo DSi with Korg DS-10+ sets and Scion tC Prize Packs.

In the game each player is empowered to create their own quest with fun 'side-trips' as they traverse cross country from New York, to Miami with a final destination in Los Angeles(9 cities total). Players can purchase vehicle upgrades to boost credibility and customize their experience as one would do in real life.

The tC offers more horsepower, more torque and a quicker 0-to-60 over the current generation tC. The new tC features panoramic moonroof, Pioneer audio system with premium 8-speaker design and 18-inch alloy wheels.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140+ total) will be awarded throughout the overall game duration.

At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC!