Ford shuts down Mercury division

Posted on Friday, 28 May 2010 , 21:05:55 byAlina

Filed under shut-downdivisionmercuryfordFord

Ford shuts down Mercury division

According to a report from Bloomberg, Ford Motor plans to close the doors on its Mercury division after 70 years of existence, by the end of this year due to dismal sales. Developed in the 1930s by Edsel Ford, son of founder Henry Ford, as a Buick-like, Mercury will have the same destiny as Plymouth, Oldsmobile, Pontiac, Saturn and Hummer. Edsel Ford established Mercury during the Great Depression as a mid-priced alternative to mainstream Ford and upscale Lincoln.

"Edsel Ford is revered in the family and Mercury was his creation," said Wolkonowicz, a former Ford product planner. "This is the end of an era." He also added that "Mercury is a forgotten brand."

The automaker's top executives are preparing a proposal to kill Mercury to be presented to directors in July. Ford Executive Chairman Bill Ford Jr. and other members of the family that holds voting control over the automaker support the elimination of Mercury.

The automaker sold more than 621,000 Mercury vehicles in 1978, but last year sold only 92,299 in the United States and product development plans have leaned toward fewer niche vehicles for the brand. In the first quarter of 2010, Mercury's sales represent less than two percent of Ford's annual sales.

Jim Ziegler, an Atlanta-based dealer consultant, said dealers have talked about the eventual elimination of Mercury so this news isn’t that shocking as it seems.


Ford shuts down Mercury division image Ford shuts down Mercury division image
Ford shuts down Mercury division image Ford shuts down Mercury division image
Ford shuts down Mercury division image Ford shuts down Mercury division image