Thierry Sybord has been appointed as the new managing director of Renault in the UK, replacing Roland Bouchara on 1 July. The announcement follows the news that after nearly four years at the helm. Roland Bouchara held roles such as Managing Director, South Africa and Marketing Director, France. Now, he has been promoted to the position of sales vice president or Renault's Europe Market Area, covering Germany, Italy, Spain and UK.
Speaking about his tenure, including the challenges and successes during the recent economic downturn, Roland Bouchara said "My promotion is a result of the success our subsidiary has achieved in a very difficult economic environment." He remains grateful to the UK staff and dealers and also added that he'll keep in touch and will never forget his time spent there.
"Clearly in my new role, this country will remain crucial to our European ambitions, so I will not lose touch and will always hold fond memories of my time here."
Sybord, 47, has been responsible for Renaulte Netherlands since 1st July 2006 and had previously held senior roles including Marketing Director for France.
Commenting on his imminent arrival in the UK, Thierry Sybord, added, "Naturally, I'm delighted to be taking on the challenge of orchestrating Renault's operations in the UK," he said.
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