Ford continued to post strong sales and market share gains in May. Ford, Lincoln and Mercury dealers sold 192,253 new vehicles in May, with 23 percent more compared to the same month of last year. This is the sixth month in a row Ford sales have increased more than 20 percent, reaching a level of 783,845 units, a 31 percent increase.
"Our laser focus on fuel efficiency and quality is paying off for our customers and for Ford," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.
Ford also achieved the largest gain of any automaker in Automotive Lease Guide's latest Perceived Quality Score, bringing customer perceptions more in line with Ford's improved vehicle quality.
Ford gained retail market share for the 19th time in the last 20 months, after its retail sales in May, which were up 19 percent versus a year ago.
Also Ford trucks shared a 48 percent increase year over year results. Cars were up 9 percent and utilities were up 18 percent. Year-to-date, car sales were up 29 percent, utilities were up 30 percent, and trucks were up 34 percent.
"Our results reflect Ford's balanced portfolio of products," said Czubay.
Ford plans to produce 570,000 vehicles in the third quarter of 2010, more with 80,000 vehicles (16 percent) compared to the third quarter 2009, due to the demand across Ford's entire family of cars, utilities and trucks. Ford's second quarter production plan is 640,000 vehicles, up 15,000 vehicles from the prior forecast.
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