The all-new 2011 Jeep Grand Cherokee is definitely the most important launch for Chrysler Jeep. Apart from the fact that it's the first car after their alliance with Fiat, the new Cherokee belongs to a whole new level of design, craftsmanship and quality that Chrysler thinks it can be the start of new era in which American cars are built properly. It wants to show the world that Chrysler is capable of making attractive, high-quality products, and that the brand is working to rebuild its image here in America. So they've come up with a new ad campaign for it.
The new spot is the first phase of the marketing and advertising launch for the 2011 Jeep Grand Cherokee, which arrives in showrooms later this month. This first ad spot for the Grand Cherokee focuses on just that – telling the world that American manufacturing is getting back on track, and that Chrysler is working hard to build the best new products for the market. Grand Cherokee imaginary part of the consumer's SUV's and the new Cherokee is loaded with effort, as evidenced in its design and quality.
"With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.
The creative campaign was developed by Portland, Ore.-based Wieden+Kennedy and delivers a new tagline for the Jeep brand – "The things we make, make us."
The second phase of the marketing and advertising campaign, scheduled to launch this summer, will begin to introduce the features and highlights of the vehicle.
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