Nissan`s add campaign makes Porsche angry

Posted on Sunday, 18 July 2010 , 01:07:52 byAlina

Filed under nissanporscheaddcampaignangryPorsche

Nissan`s add campaign makes Porsche angry

Another marketing battle is on in the automotive industry, now between Nissan and Porsche. BMW and Audi are also involved.

According to the British press, Porsche is threatening to sue Nissan in the United Kingdom over a Goodwood ad campaign attacking the performance of rival German brands, also including BMW and especially Audi.

This campaign was shown at this year's Goodwood Festival Of Speed and suggests a Nissan 350Z that made quite a few casualties in the Porsche, BMW and Audi camp. Porsche officials got quite mad with Nissan and they filed a complaint with the Japanese company about this matter and even threaten to sue Nissan.

Nissan's campaign includes a massive outdoor ad covering London's Imax theatre with the headline "How to beat the Germans".

Britain's The Guardian says that Nissan's very public outdoor ad campaign also uses lines like "The Germans Came Off Wurst", "Kaisers Chiefed" and "The Winner Hans Down", next to claims that Nissan's sports cars, the 370Z and the GT-R, outperformed German rivals in various races at the Nurburgring racetrack in Germany.

Those door markings are done in the style of classic fighter planes, where pilots used to mark their kills on the plane’s body. Porsche is complaining over the unauthorized use of their logo, saying that it's a breached copyright. Nissan responded by replacing the Porsche logo with the word "Porsche".