Fiat India export to SAARC countries to boost its sales

Posted on Wednesday, 21 July 2010 , 03:07:52 byAlina

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Fiat India export to SAARC countries to boost its sales

Fiat India, a joint venture of Fiat and Tata Motors, says that it was considering export of its cars in South Asian Association for Regional Cooperation (SAARC) countries in order to increase its export volumes.

Fiat India, marketing head Tarun Khanna, said that the company was looking to export its cars Palio, Linea and Punto in SAARC countries such as Nepal, Bhutan, Sri Lanka, Bangladesh because these were right hand driving countries. The company has exported over 2,000 units to South Africa, including 1,100 units of Punto, 360 units of Linea and 650 units of Palio. "We began exporting last year. So far we have exported only to South Africa", he said.

The new export markets should help the carmaker boost its sales by 60 percent. The Fiat - Tata Motors joint venture goal is to sell around 40,000 units a year.

"Last year, we sold 24,000 units and in this fiscal, we are looking to sell 40,000 units, which will be powered by new variants," Khanna said.

The company is looking to launch two variants of Grande Punto this year and this should help increasing the sales. Out of the 2,500 units are already being sold by the company each month and around 1,500 of them are Puntos.

The company has a production unit with a capacity of producing 2 lakh cars and 3 lakh engines at their plant in Ranjangaon, near Pune.