First ever BMW M-dedicated salon to open next month in Singapore

Posted on Tuesday, 27 July 2010 , 23:07:12 byAlina

Filed under bmw-mbmwsingaporeBMWGermanEuropeanSuperSport

First ever BMW M-dedicated salon to open next month in Singapore

BMW's M multiplication is opening up a featured item salon in Singapore, dedicated to all things M. The first of its kind, the 100,00 square showroom will be operated by Munich Automobiles, a subsidiary of Prestige Cars Singapore and it will open to the public on August 2.

The huge showroom will include various M cars constantly on display, including the X6M, X5M, M3 and M6, as well as plenty of go-fast jackets, pens and car accessories available in the M store. There's also a dedicated M workshop where owners can have their M car serviced or repaired. This will include a 'glass viewing screen' where owners can witness repairs and services being made to their cars.

Another underline of a building worth observant will be a presence of the 'sound wall'. Reports say it'll be the first 'sound wall' in Singapore too and visitors and possible customers who ventures into the building can hear the roar of various M car engines.

Other than general facilities and memorabilia usually offered at your typical dealer, the new showroom will also display a wall of heritage in the form of outlining BMW M's past and present. From pinnacle cars and technologies to historic feats and achievements.

It seems that the location of the store is not exactly what one would call ordinary.

"We decided on this location because we want to differentiate ourselves from the mainstream locations that were filled with car showrooms." Veronica Chua, the store's marketing manager said. She also added that "We are not afraid of the lack of walk-in customers because we are confident that our top-of-the-line service will enhance consumers' buying experience, leading to a positive word of mouth for the M Showroom."