A logical concern is the fate of the Lincoln, given the fact that Ford has officially announced that its Mercury division would have the way of the Dodo and also because Lincoln`s 82,847 total sales from 2009 are not the expected result when compared with the class-leading Lexus, which sold 215,957 vehicles.
The problem with the Lincoln seems to be that there are too many car dealers who try to sell car in-market customers. 1,221 stores are owned by Lincoln in the United States. Comparing again, Audi has 270, Lexus has 230, Mercedes-Benz has 352 and BMW has 338. It is not so difficult to tell that each Lincoln dealership does not sell too many vehicles. Actually, They sell two cars per week.
Ford is also seriously considering injecting some life into its Lincoln outlets by reducing the number of dealerships at least to 200 and most of them are likely to close in large metropolitan markets where there are numerous stores. On the other hand, the remaining outlets will be upgraded in order to face Lincoln`s targeted competitors on the market.
Other specific information on the matter will be probably provided around October 4, which represents Lincoln`s annual dealer meeting.
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