9th of October 2010 by Emil
Mitsubishi is pushing the limits in promoting its new 2011 Outlander Sport model. Besides the traditional campaigns that focus on print and television, the car producer plans, through its LA 180 creative agency, to virtually let the potential car shoppers behind the wheel. That is, through remote-control tests over the Internet.
The campaign will be called Mitsubishi Live Drive and the drivers are to test their driving skills over www.outlandersport.com starting with November 1, 2010, through November 10.
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