The UK market is ready to receive the new Volkswagen Commercial Vehicle, named Caddy as the German producers have decided to launch a particular marketing campaign one that uses the "Brilliant Made Better" strapline showing a factory robot which places a cherry on top of the Caddy.
Amicrosite has been created by the company in order to promote the new Caddy, including a complete guide for the vehicle and an online game for those who wish to relax and enjoy. Furthermore, adventure programs as well as the Discovery network will undergo the launch of the Caddy by the end of the month.
David George, the Head of Marketing at Volkswagen Commercial Vehicles reported to the press that this kind promotion was necessary for the Caddy represented one of the best-selling model range in the UK, thus aiming to demonstrate the company’s efforts to provide only excellence and performance.
The introduction of exciting and new informative magazine-style brochures from the VW Commercial Vehicles are being introduced with the launch of the Caddy. It is important to mention the the brochures are colorful and easy to read, containing precious information about every model in the range and the new Caddy, of course.