Volkswagen plans to expand its SUV line-up

Posted on Saturday, 8 January 2011 , 17:01:16 byEmil

Filed under vw-touaregvw-tiguanvw-us-salesvw-nmsnmsVolkswagenSUVGermanAmericanEuropean

Volkswagen plans to expand its SUV line-up

Volkswagen is keen on becoming the most successful car manufacturer and a possible solution for its victory would be to extend the sales in the U.S. The Germans' objectives are to triple their sales in the next seven years and in order to do so, they need to expand their SUV line-up for catching up to GM and Toyota. VW’s U.S. chief Jonathan Browning officially stated to Bloomberg news that the company was looking to seriously grow, especially in the SUV area. Las year, the firm managed to sell 4,713 Touaregs and 20,946 Tiguans in the U.S., but as impressive as it may sound, the figures appear to be insignificant when compared to the total of 3.3 million SUV sold in the country. Stefan Bratzel, the director of the Center of Automotive Management at the University of Applied Sciences in Bergisch-Gladbach, Germany considers that their models are not sufficiently competitive as VW is not a player in the American SUV segment.
The all-new Mid-Size Sedan (NMS) seems a great opportunity for VW to increase its sales and it is going to make its debut at this year’s North American International Auto Show. Its assembling will take place at the company's new factory in Chattanooga, Tennessee and its deliveries are to begin in late 2011.


Volkswagen plans to expand its SUV line-up image Volkswagen plans to expand its SUV line-up image
Volkswagen plans to expand its SUV line-up image Volkswagen plans to expand its SUV line-up image