BMW tops Mercedes and Audi in 2010 passenger car sales

BMW tops Mercedes and Audi in 2010 passenger car sales

The battle between BMW, Audi and Mercedes over the supremacy regarding 2010 sales on the car market, has raged on lately and BMW finds itself on top. Thus, 1,224,280 BMW AG units were sold last year, registering an increased 14.6 percent as compared to 2009.
As concerning the BMW Group, in which the MINI and Rolls-Royce brands integrate, had a total of 1.46 million units sold, which equals to an up 13.6 percent over the 2009 figures. The second place is to belong to the Mercedes-Benz brand, after having sold 1.17 million units in 2010, a 15.3 percent increase as considering the previous year. The Smart brand registered an unexpected drop of 17 percent, while Daimler's car unit sales gained 12 percent in 2010. Of course, the third place comes to Audi, but a 15 percent increase has taken place for the VW Group premium brand by selling 1.09 million units for 2010. A rebounding market in the United States and exponential growth in China were the main factors for the boost in sales of all three automakers. BMW and MINI managed to sell 168,000 units in China, 2010, an impressive rise of 86.7 percent over 2009. A new 5-Series from BMW Group increased deliveries, 211.968 units sold, by more than 22 percent compared to the 2009 model.
Ian Robertson, the sales and marketing chief at BMW officially stated at the Detroit Auto Show that they were planning to develop new models an offer the people the cars they truly wanted.