GM drops Daewoo name and replaces it with Chevrolet in South Korea

Posted on Saturday, 22 January 2011 , 08:01:09 byLucia

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GM drops Daewoo name and replaces it with Chevrolet in South Korea

The re-branding of Daewoo's portfolio to Chevrolets started a few years ago in select markets including the ones from Europe, but the nameplate is currently being replaced in South Korea. Thus, all the company's new products will wear the Chevrolet badge, while the name of the company will also be changed from GM Daewoo Auto & Technology to GM Korea Co, a change expected to be completed by the end of the first quarter this year. Mike Arcamone, President and CEO of GM Daewoo stated that their aim was to strengthen their commitment to the Korean market, thus recognizing it as one of the strongest-performing countries within GM's global operations. Arcamone added that Chevrolet enjoyed great success in mature markets in North America and Europe and they were confident in its success in Korea, strongly expected to embrace Chevrolet. Furthermore, GM pointed to the fact that three models, the Alpheon sedan, which is a rebadged Buick LaCrosse, the Labo and Damas mini cars, will not be badged under Chevrolet name as they were planned to be marketed under independent brands. This year, Chevrolet is working on an aggressive launch outside the U.S., by introducing eight new models including the Camaro, Orlando MPV, Aveo subcompact, an unnamed new SUV as well as a new premium midsize sedan. Information released by the Detroit automaker says that the design, engineering and manufacturing of the Chevrolet Cruze global compact sedan, the new Chevrolet Spark global mini-car, the new Chevrolet Aveo global small car were strongly influenced by GM Daewoo, which has played a lead role.