A new strategy had to be adopted by Volvo in U.S. and the main reason for taking such a decision, was the sales steadily declining for seven years now. At the present moment, Volvo company is releasing on the market nine models, just as many models as Volkswagen does, the only difference being the 2010 sales, which are five times fewer in the case of the Swedish automaker, as compared to the German producer. China Geely owns the Volvo brand has recently decided to focus its attention on best-selling vehicles in a desperate effort to increase sales, thus reducing the number of models in its North American lineup. Doug Speck, the head of Volvo’s operations in the U.S. officially reported that a good number was represented by five or six, adding that key segments with significant volume potential were a priority. It is sure that the V50 will surely go and dealers will receive a notification, although the exact date was not mentioned. The S60 sedan and the XC90 and XC60 crossovers will surely be kept, but we still do not know which other models are scheduled to phase out. More advertising and expects “double digit” are part of the Volvo plan for boosting sales in 2011. Hybrids and all-electric cars will be released in the near future, but Volvo representatives did not specify whether they would launch diesels in America.