New Lancia Ypsilon is going to wear Chrysler's badge in the UK and Ireland

New Lancia Ypsilon is going to wear Chrysler's badge in the UK and Ireland

In about two weeks from now, Lancia Ypsilon's replacement is going to be displayed at the Geneva Auto Show, an issued event which comes after many years of setbacks and delays. It seems that the Fiat group has finally taken a decision regarding this aspect, but, unfortunately, it remains a mystery whether the all-new Ypsilon, which will be available in a five-door body style for the first time ever, is going to hit the Irish and British markets wearing the Chrysler badge. In 2008, mainly influenced by the world economic crisis, Fiat cancelled its plans to reintroduce the Lancia brand to the UK and other markets led by right-hand drive. The alliance with the Chrysler Group in 2010 determined Sergio Marchionne, the group's CEO, to initiate the emerging of the Chrysler and Lancia brands, thus managing to create a single full-line brand which was wearing different names, depending on the market. Scheduled to arrive in Europe's right hand markets as the Chrysler Ypsilon, Lancia's 2012 supermini proves the company's new strategy and it will not be the only example of the exchange between the two companies. Some rumors suggest that the Ypsilon is going to be available in other markets as well, but a certain fact is that the Ypsilon will house hidden rear-door handles together with numerous features for the interior and a choice of fuel-efficient engines including a 85 HP 0.9-liter TwinAir turbocharged two-cylinder gasoline unit and a 95 HP 1.3-liter diesel.
The European sales of the Lancia Ypsilon are planned to start in June.


New Lancia Ypsilon is going to wear Chrysler's badge in the UK and Ireland image New Lancia Ypsilon is going to wear Chrysler's badge in the UK and Ireland image