New special edition of the Fiat 500 by Gucci heads to Geneva

New special edition of the Fiat 500 by Gucci heads to Geneva

There is no reason why someone should not celebrate good marketing as it is Fiat's marketing team case with the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. Thus, a new special edition version of the 500 mini was created by Fiat joining forces with Gucci and the next week's Geneva Motor Show will host the presentation of this special car, which will undoubtedly attract a lot of attention. Gucci Creative Director Frida Giannini customized this limited edition version of the Fiat 500 in partnership with Fiat's Centro Style and it will be offered in two flavors, either a two-tone black and white interior, with a black finished in shiny chrome, or an ivory and black interior with white exterior paint with satin chrome detailing. Gucci's signature green-red-green stripe, which runs along the entire perimeter of the car, the Italian fashion house's signature on the B-column and rear hatch, as well as 16-inch alloys wrapped around 195/45 R16 tires with the hubcaps incorporating the interlocking GG logo in the same color of the body of the car, will be available for both versions. Furthermore, rear break calipers in Gucci green will be used to equip the 100HP 1.4-liter version, while the Italian fashion house's stripe can also be seen inside, on the seats, on the gear shift, the key-cover, the carpets and the seatbelts. The pricing of the Fiat 500 by Gucci starts from EUR17,000 in Italy and will be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com. In Europe, the regular sales will start in July, while the rest of the world follows at the end of 2011. For those customers who are interested in completing the look with some personal goodies, another collaboration between Fiat and Gucci creates a special collection for the 500, which integrates small leather goods, travel accessories, drivers, tracksuits, driver gloves, a watch and sunglasses, which can be acquired in select Gucci stores or online at www.gucci.com from April 2011.


New special edition of the Fiat 500 by Gucci heads to Geneva image New special edition of the Fiat 500 by Gucci heads to Geneva image
New special edition of the Fiat 500 by Gucci heads to Geneva image New special edition of the Fiat 500 by Gucci heads to Geneva image
New special edition of the Fiat 500 by Gucci heads to Geneva image New special edition of the Fiat 500 by Gucci heads to Geneva image