Jaguar refuses Berton B99 Concept

Posted on Wednesday, 9 March 2011 , 06:03:50 byVeronica

Filed under jaguarbertoneb99-conceptgenevamotor-showJaguarConceptsEuropeanGeneva Motor Show

Jaguar refuses Berton B99 Concept

It's not always possible to refuse someone or something in an elegant way.
Jaguar refused Bertone for its B99 Concept, which was meant to be a new Jaguar model. The global brand director for the storied British car maker, executive Adrian Hallmark, from Jaguar, declared that this concept just doesn't represent them. This declaration came right at the Geneva Motor Show. That couldn't have been nice.
For Bertone, this kind of speculative design is something new, because of its extended and rewarding history in the coach-making business, so the design-house can't afford to have too many failed projects.
What Jaguar is looking for is a small car to bring on the market by 2013 or the year after, but the design is still unknown.
We'll just have to see how things go.


Jaguar refuses Berton B99 Concept image Jaguar refuses Berton B99 Concept image
Jaguar refuses Berton B99 Concept image Jaguar refuses Berton B99 Concept image
Jaguar refuses Berton B99 Concept image Jaguar refuses Berton B99 Concept image