Seat launches four new models in 2012

Seat launches four new models in 2012

The Spanish subsidiary from VW is planning to launch four new models in 2012 and the executives are expecting a 10 percent rise in sales this year, with the growth extending in the next years. James Muir, the CEO, announced that the Alhambra and Ibiza ST will be able to boost sales in 2011. He also added that the most important objective of the company was to increase the 340,000 unit sales from the previous year by 8 to 10 percent, due to the existing models. Thus, the figure of sold cars rises to 450,000 units of the Ibiza ST, while the Alhambra was already above plan with an expected full-year volume of 20,000 units. This is a proof that the brand gains strength and the company's bigger plans refer to the launch of four new models: a major Ibiza facelift, a four-door sedan together with the new Leon, which represents a totally new entry-level model. The big surprise is going to be Seat's version of the VW Up, the four-door sedan that created many speculations. A logical choice seems to be the development of a new Toledo that could be based on the upcoming Leon, but some rumors say that the four-door sedan is likely to be a facelift of the older Audi A4-based exeo or a reiteration of the Cordoba. An important factor of the sales increase would be that many jobs will be created for people and Muir stated that the company would hire 300 to 800 new employees by the end of the year. The plans for the year 2018 appear to be even more ambitious with 800,000 units a year and a 15 percent return on investment.