A rather unusual idea for the Audi R8 commercial was revealed for this advertising campaign. It looks like the Russian dolls we all know made from wood that have different shapes and that assemble one inside the other. The slogan sounds like: "Audi R8: a sporty car full of history".
Cars from the past are included in the commercial. Models like Ur-Quattro rally car, the NSU TT and the Auto Union Type D are the ones that 40 year ago were the base of the Audi brand today.
The Audi symbol the four rings represent the brands Audi, DKW, Horch and Wanderer. In 1932 this four were combined and the Auto Union was created.
Things would have been very different without the Audi Ur-Quattro and the A8 would have looked quite different as well.
The Audi Quattro was the lucky race car that had the opportunity to compete with different rules that allowed the use of four-wheel drive. This only brought success for two whole years.
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